Why you need an online store? Internet shopping is one of the most popular activities in the world and every year internet sales record a remarkable growth.
In the previous three years, sales through online stores on a global level have almost doubled, considering that in 2017, sales were recorded at 2.304 billion dollars, compared to 1.336 billion dollars in 2014.
Official projections predict that online sales will reach as much as 4,878 billion dollars in 2021, which would represent a growth of over 300% in less than a decade.
So now is the right time for you to join the global market, and the best and easiest way to do that is to create an online store.
Internet commerce is not a new thing, it was created in the early 90s of the twentieth century, internet business and the development of online stores have not yet reached their zenith.
The pioneers of e-commerce sites like Amazon or eBay are certainly far from the competition, but that doesn’t mean there’s no room for other merchants.
The Internet knows no boundaries and everyone has an equal chance to play a name and improve their business.
Online store as a basis for business development
With a good marketing strategy and smart business, your online store can improve your brand and increase your customer base.
Global presence
The webshop site allows your customers to buy your goods anywhere and anytime.
By creating an online store, you will remove the boundaries that have hindered you so far from expanding your sales to a global level.
Of course, if you want to expand your business beyond the borders of your country, it is necessary that the content on your site is available in English or another language, depending on which market you are targeting.
Your point of sale may cover one city or region, while the online store is not geographically limited.
Your product may not be of much interest locally, but that does not mean that demand will not increase if you expand the potential market.
Lead generation
Email marketing is a very effective way to increase sales by sending emails to your existing customers or customers who have not purchased anything but have given you their email address.
Through your online store, you can collect customer information and generate leads for your email marketing.
All you need to do is create different offers that will encourage your users to leave you information, even if they don’t buy anything at that moment.
For example, you can offer discounts to customers who leave you their email, or free shipping on future purchases.
The potential of internet search engines
Internet search engines like Google also allow small companies to rank high and thus expand the circle of potential customers.
Unlike a physical store where location plays a major role when it comes to the visibility of your store, on the internet these differences are erased.
Of course, that’s why your ability to rank high on Google is important.
Better visibility of promotions
If you have a store, you know how important promotions are and how much they contribute to sales.
However, it is often difficult to deliver news about your promotions to potential customers.
That is why an online store is important, but also internet marketing that will successfully promote your webshop site on social networks.
If you have both a physical and an online store, you can use your site to inform users about promotions.
Easy product presentation
Presenting information about products and services is easier and simpler through the online store.
You will not have to explain to each customer the advantages of certain products or their characteristics.
It is enough to write product descriptions on your online store once and it will be available to every user.
User experience – Why is online shopping attractive to customers?
Online shopping provides users with many benefits, which leads to the constant growth of online trading in the world.
User experience is very important because it creates customer loyalty and strengthens your brand.
Creating an online store will definitely improve the user experience of your customers.
Benefits of online shopping for users
Comfort
Shopping through online stores allows customers to make their purchases quickly and easily.
There is no waiting in lines or working hours, but shopping is possible at any time of the day or night, with a few mouse clicks.
Prices
Webshop sites can generally offer cheaper prices compared to stores because the goods come directly from the manufacturer to the consumer, without intermediaries, and there are numerous coupons and discounts on online shopping.
Also, internet shopping allows customers to compare prices, both on one webshop site and between several online stores.
Wide range of products
The variety offered by online shopping cannot be achieved in live shopping.
First, buyers are not geographically limited but can buy goods from other countries.
Secondly, within a few minutes, you can find a product in another place when it is not in stock in an online store.
In addition, the choice of model, size, and color of a product is practically unlimited when shopping online.
Now that you know what the advantages of online stores are, all you have to do is dedicate yourself to their creation and maintenance.
In the following text, we will explain in detail what steps you need to take in order for your online store creation to be successful.
